5 Strategies to Better Segment your Lead Database

Learn: 5 Strategies to Segment your Lead Database
Who Should Watch: Sales, Marketing, Owners, Management

Customers of today, expect personalized experiences because they have different problems and needs and they are looking for you to offer solutions to their issues.

In order to offer this type of experience, you need to first segment your potential customers into groups or lists so that can tailor your messaging. This 30 minute on-demand webinar we dive into five ways (and reasons) to segment your lead database including:

  1. Lead Attributes
  2. Sales stage
  3. Buyer persona
  4. Behavioral attributes
  5. Lead score