“A defined sales process has consistent steps that align with the way your buyers buy,” says Greg Dove, Ledgeview Partners Director of Business Consulting. “By defining the specific activities that move a prospect or customer through the buying process, your
The National Association of Sales Professionals defines the “sales process” as, “a systematic approach involving a series of steps that enable a sales force to close more deals, increase margins and make more sales through referrals.” The association emphasizes these
Organizations that have a well-defined sales process start by successfully managing their sales team and pipeline. These Quick Tips will put you on the right path to creating a sales process that will drive your business goals forward. Audit: Whatever
Content, content, content. Any marketer in the digital age of technology will tell you how important it is to have an abundance of content associated with your company published to the Web. Not only does content attract new and existing
Recently, Ledgeview Partners Senior Business Analyst, Jodie Gilroy, sat down with Act-On to talk Ledgeview’s latest eBook, “4 Ways to Empower the Sales Team With Customer Analytics.” The free resource covers a variety of subtopics within the genre, including how
Email marketing can be very telling for marketers and salespersons alike when it comes to understanding the customer and their buying process. Whether you are tracking bounce rates, conversions, forwards, or responses to ads, there is a lot of information
As a salesperson, you may have once believed social media data to only be important to marketing team members, but it’s time to eliminate that stigma from your workflow. Social data analysis should be important to you as a salesperson.
It’s no secret we live in a world where the demand for information is high. With the ease of access to the Web, customers know more about products and services before they reach out to a salesperson. Customers and buyers
If you are not familiar, nurturing leads (ideally with Marketing Automation and your CRM) allows you to send a series of targeted and timely communications that are intended to inform prospects and move them naturally through the sales funnel until
Is your current sales process effective? Or, do you find that sales is following multiple processes that often causes confusion, delays, and lost opportunities? This latest infographic from Ledgeview Partners won’t give you every answer you’re looking for, but these
Recently, I started asking people from my social circle about the sales process at their company. Not, what it was, but did they feel if it was effective, streamlined, and consistent across the company – or was it a loose
LinkedIn is widely recognized as the most professional social network, and has often been cited as an excellent job search and personal branding tool; but many organizations are missing out on an opportunity to leverage it from a company perspective.
44% of executives think that their organization is ineffective at managing their sales process. How do you feel about the sales process(es) at your company? …Or, are you thinking “What sales process“? Organizations know that a well-defined sales process is
Today, customers are providing your company with more data and intelligence than you have ever had access to before. How are you capturing this information and how are you using it? Are you reaching out to current and potential customers
Let’s first start this topic with a definition of Customer Analytics as told by Wikipedia (stay with me as this definition is a little mind numbing…). Wikipedia defines Customer Analytics as “a process by which data from customer behavior is