If you were to poll 10, 100, or even 1,000 companies, you would hear a long list of varying definitions. And that is okay.
If you were to ask the Sales and Marketing teams within those same companies “how does a lead become an opportunity” would they have the same definitions? This is one cause of the misalignment between sales and marketing that can have a real impact on the number of opportunities created AND closed.
Join Ledgeview Partners on March 14, 2018 in our webinar “From Lead to Opportunity: Defining your Process” as we provide tips and best practices to help you evaluate your current definitions and create consistent, effective definitions to ensure that sales, marketing, and the entire company is on the same page.
How do you know if this webinar is right for you?
- Have your sales and marketing teams struggled with determining what defines a lead for your company?
- Do you have a clear definition of a marketing qualified vs a sales qualified lead?
- Do you have a process to turn a lead into an opportunity for your company?
- Do you utilize analytics to manage, track, and evaluate your leads and opportunities?
Join this webinar to learn actionable strategies to align your team’s definition of both leads and opportunities, understand how to qualify leads and develop methods for tracking lead and opportunity conversions so that you can understand why and how leads are converting into business for you.
If you cannot attend the live session, register, and you will receive an email notification after the webinar to access the presentation on-demand.