CRM 101 for Lubricant Marketers


 

Webinar: CRM 101 for Lubricant Marketers

What can a CRM solution do for Lubricant Marketers? If unfamiliar, CRM stands for customer relationship management. An integrated “CRM” can streamline processes, improve visibility and efficiency while increasing profitability.

Why do Lubricant Marketers need it? How do you select one or resurrect your current solution? How do you actually get people to use (and love) it?