At Ledgeview we focus on business and technology consulting – helping you use the right tools and processes to achieve your goals. Enjoy a few of our eBooks and White Papers that will provide educational information that you need to grow your business. Check back often as we are adding more each month!
CRM is not just for salespeople
There was a time when Customer Relationship Management, or CRM, was the exclusive domain of the sales team. Salespeople were the liaison between the customer and the business.
Those days have come to an end—to meet customers’ expectations today requires input from across the company.
Today’s customer expects to have a deeper relationship with your small and medium business (SMB). They are more educated about your products when they engage and want to be empowered to find answers for themselves.
No matter the size of your business, you can leverage data and technology to make every customer experience with your business easier.
Harnessing the Power of Marketing Automation
If you are new to Marketing Automation systems you may be a bit overwhelmed by the feature set available to you and you may be wondering where you should begin. Or maybe you have been using the email functionality in your Marketing Automation tool but you are unsure where to begin with the rest of the features.
Marketing Automation is a very powerful tool and we are going to look at 4 strategies to unleash the power of the system to enhance you marketing strategy in this new eBook!
Fast Facts: An Amazing Compendium of Marketing and Sales Statistics
New sales and marketing statistics from our partners at Act-On Software that will help you stay in sync with industry trends and inform your marketing automation strategies, including lead generation, email marketing, social media, and more.
- Alignment of Sales & Marketing
- Blogs and Social Media
- Content Marketing
- Data and Analytics
- Email Marketing
- Lead Management
- Marketing Automation