On-Demand Webcast:
Creating a Successful Lead Generation and Sales Development Strategy

Creating a Successful Lead Generation and Sales Development Strategy

Did you know that 68% of companies report struggling with lead generation, blaming marketing for not providing enough quality leads? Marketing says they are providing qualified leads but your outside sales team disagrees.

In this 30 minute on-demand webinar, we provide tips and best practices (including trends, metrics and more) to align marketing and sales teams around a strategy utilizing sales development representatives that will bridge the lead qualification gap.

During this webinar you’ll learn:

  • The Transformation of Marketing and Lead Generation
  • The Profile of a Successful Sales Development Rep and Contact Strategies
  • The Lead Qualification Framework
  • Common Lead Generation Metrics to Track