During Thanksgiving season, we undoubtedly love to reminisce about the good things in our lives as much as the next team, but today we take a new focus and issue a special thanks to the customer relationship management (CRM) technology that helps our customers help and serve their customers year-round.
Here are some (of the many incredible reasons) to be grateful for CRM in the workplace…
1. Connects remote and local employees
Leading CRM technology allows employees to take things on the go so they are not limited to documentation in the office setting.
Mobile compatability lets employees all over the world, working for the same company, feel like they’re working in one place working together and are on the same page, no matter their location.
CRM improves team collaborations and connections in this way.
2. Improves client relationships
Without our customers, where would we be?
CRM works to help us get to know our customers better with data. When your team uses CRM to record every customer interaction, they all are provided more knowledge and insight into what actions are needed to help that customer meet their needs.
This is also a benefit when/if turnover occurs in your company. Your business doesn’t miss a beat for customer retention so long as your team is using CRM properly in this way.
CRM gives us a deeper understanding of our customers. This is just one prime example of how CRM improves client relationships, among the many others!
3. Drives sales
As soon as your team has adopted CRM and begun to use it, CRM works to increase team productivity, leading to a shortened sales cycle for your business, and allowing salespeople to upsell and cross-sell more effectively.
There are, of course, many ways to drive sales with CRM, but this is one of the most opportune for salespeople.
4. Saves money in the long-run (with a significant ROI)
Though the initial implementation may be costly, CRM has been shown to provide an average ROI of $8.71 for every dollar spent. This is according to recent data released by Nucleus Research.
Why does CRM provide such a grandiose return? It saves time, too, and, as they say, time is money.
CRM allows users to automate their tasks and spend time on the things that are most important to them. Time-consuming manual data entry isn’t necessary with CRM.
This enables your team members to dive deep into the business strategy and customer interactions, and helps your business soar.
5. Keeps your data clean and consistent
Dirty data is a friend to none. Those who’ve already implemented CRM know this best!
Keeping your data clean and consistent is valuable to your team and customers alike. It helps to save time and produce more quality interactions that lead to closing deals faster.
This elaborates on #2 in a big way. In leading CRM technology solutions, as soon as a customer contacts your company, a user is able to retrieve their activity data concerning past product or service purchases, preferences, and anything else that’s relevant to your business, to their profile.
This helps put information right at a user’s fingertips, and it’s always available to make quick updates with when automation isn’t a factor.
Customer data is made much simpler, transparent, and efficient.
6. Integrations improve team collaborations
While you already have some idea of this benefit, given our first point, CRM also helps teams improve their collaborations through technology integrations.
With CRM systems like Microsoft Dynamics 365, for example, you can integrate other Office 365 products like SharePoint, One Note, Outlook, etc., and see emails, your calendar, and phone call log details all in one place. Salesforce has a suite of applications you can leverage via Salesforce AppExchange to positively affect your business processes.
These integrations help you reach your team members more efficiently. You can tag the right individual and let them in on the process in a core platform that is visible and transparent to your department(s).
7. Creates efficiencies with Dashboards and Reports
CRM offers users the unique ability to customize dashboards and reports to keep track of the customer data that matters most to them, and, as a result, gives managers easy access into what’s going on with every customer.
Windows of opportunity and visibility are structured in the system.
This works to keep your team organized and updated, meanwhile helping your reps be proactive and anticipate the needs of every customer.
8. Aligns sales and marketing
When your sales and marketing teams feel like they’re not on the same page, or worse, not even reading the same book, CRM helps to increase alignment.
It provides clear visibility into the sales funnel, and shows both teams how their actions influence the other. Reports, dashboards, data collection, and automated tasks in CRM, for example, especially when integrated with marketing automation technology, help move leads from marketing-qualified to sales-qualified much more effectively.
By connecting in the CRM space, they increase collaborations in most all settings.
9. Moves your forward in the digital world
CRM undoubtedly leads the technological evolution, so when it comes to being leaders in your industry in the digital space, moving to CRM should be a no-brainer!
With improved social customer relationship management tools, AI (artificial intelligence) advancements, extended mobile capabilities, and much more, CRM helps you embrace what’s possible to help you show your customers what’s possible with your business and stay connected with them day-to-day.
Personalization takes on a new persona with CRM.
10. Safeguards your business
CRM helps your team control access to important customer and business information and ensures it is securely stored in the cloud.
Leading CRM technology comes equipped with advanced data protection and back-up practices to ensure data is not lost or stolen due to unforeseen events.
This is much safer for businesses today than storing important information in spreadsheets or in most on-premises legacy solutions.
These are just some of the reasons to be grateful for CRM!