There are many reasons to love CRM, but these are among the most common that users, admins, and experts alike report.
1. CRM Gives Us 360-Degree Customer Views
CRM systems are outstanding in terms of helping businesses gain 360-degree views of their customers. Leading CRM technology gives salespeople a leg up on their competition by providing key customer information.
An effective CRM tool lets your salespeople…
Store customer contact information
Identify sales opportunities with new business or opportunities to cross-sell and upsell to existing business
See open support tickets and history
Manage marketing campaigns
And much more!
2. CRM Helps Us Streamline Our Business Processes
CRM enables teams to streamline and standardize their workflows and processes. Once you implement CRM, CRM operates at the core of your business functionality.
This means that it acts as one central hub for your operation, giving you clear insight into your business processes, strategies, and enabling your teams to collaborate and align more effectively, which brings us to…
3. CRM Improves Cross-Departmental Collaborations and Alignment
Especially between sales and marketing, CRM helps teams to align and collaborate more effectively since it acts as one source of information.
Everything is visible and clear within the system. It gives individuals a clearer view of how they can work together to drive success and see what is and isn’t working.
4. CRM Improves Business Relationships
CRM helps us to improve our business relationships, not just internally, but externally as well with:
And much more!
5. CRM Improves Customer Retention
We are nothing without our customers, right? CRM helps us to maintain and improve retention over time. How? In many ways!
CRM allows us to store key information and insights into the customer and their experiences. We can see their history, preferences, and information at any given moment.
Everything is accessible in one main hub, which gives us the opportunity to solve customer concerns quicker and get ahead of their needs, as salespeople, to propose new services or products that may benefit them.
We can also connect with them on social media better with CRM technology and corresponding apps and integrations, as well as give them a self-service portal to solve their own concerns, which we know is the preferred method today!
ZenDesk reportedthat, “Studies of customer feedback tell us that more and more customers prefer self-service over contacting a support agent; and as our infographic illustrates, a whopping 91% say they would use a knowledge base if it met their needs.”
That’s a staggering number and mustn’t be ignored! CRM is a great way to meet this modern customer demand, but this is really just the start of the benefits that CRM offers your customers.
6. CRM Cuts Down on Manual Tasks with Automation
Are you currently distributing weekly reports manually? Do you need more focus on your core job function, but lack the time and resources? Get it back with CRM!
This means a quicker and more effective turnaround for every department in your business. Whether or not everyone is a user, everyone who is a part of your business operation will be affected by CRM in some way once you implement and adopt it.
There is only “one version of the truth.” Not many relationships give this guarantee today, but with CRM, it almost is so long as you take the time to care for and update it!
8. CRM Helps Us Measure What Gets Done vs. What We Want to Get Done
Ah, if only a shared calendar between you and your partner was as easy to track! (Right?)
In CRM, users can clearly see what’s been achieved compared to what they want to achieve to help them keep on track and focus. Goal tracking and setting is managed much easier within leading CRM technology, and helps managers see where they can help individuals more on the path to success.
This creates accountability for both individuals and managers.
9. CRM Boosts Sales
Since CRM helps us to streamline our business processes and shorten the sales cycle, it also helps to boost revenue. Production costs are also reduced as a result.