sales and marketing statistics ebook social media marketing

Social media marketing is a very broad topic; so, while it can be difficult to narrow down what’s most important, we put together a list that covers a few different aspects of the field for you to keep in mind as you refine, enhance, or create new strategies as marketers moving forward into 2019.

Content Marketing Institute and Sprout Social share some impressive findings below …


Digital Marketing

  1. “Changes to SEO/search algorithms is the top content marketing issue of importance to organizations (61%), followed by changes in social media algorithms (45%), and content marketing as a revenue center (41%).”
  2. “97% of social advertisers credit Facebook as their most-used and most useful social media platform.”
  3. “As of October 2018, Facebook still had a little over 2 billion global users.”

    Digital Marketing

  4. “YouTube outranks Facebook as the most-visited website on the internet in 2018.”
  5. “After YouTube, 40% of consumers said they watch the most video content on Facebook.”
  6. “70% of social advertisers credit Facebook as their most usable platform for achieving their marketing goals.”

    Social Media Marketing Tips

  7. “Brands see a median engagement rate of 0.09% per Facebook post.”
  8. “2 billion likes occur on Instagram every day.”
  9. “Instagram profiles saw a follower growth rate of 17-33% during 2018.”

    Video Marketing

  10. “Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels.”
  11. “88% of social advertisers use Twitter, which makes the platform more popular than Instagram.”
  12. “In 2018, Twitter earned a total of $665 million in revenue during its first quarter, a 21% increase from 2017. $575 million of this total revenue came from ads alone.”

    Ledgeview Partners

  13. “From May to June 2018, Twitter suspended more than 70 million fake and suspicious user profiles. The platform currently has 326 million monthly active users.”
  14. “LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions.”
  15. “80% of social media B2B leads come from LinkedIn.”

    LinkedIn Marketing

  16. “89% of B2B marketers include LinkedIn in their digital marketing matrix.”
  17. “61% of LinkedIn users engage with content on the platform because it’s relevant to them, while 56% of professionals access LinkedIn using multiple devices.”
  18. “Social networks are the largest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the platforms they use.”

    Digital Marketing

  19. “Social media advertising spend in the U.S. is expected to reach $18.4 billion in 2019.”
  20. “50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media channel.”
  21. “80% of social marketers said that their key strategy is to increase engagement across their channels.”

Did any of these stats stick out to you more than others? Which social media findings are you most excited to apply to your marketing techniques after reading?

Get more important marketing statistics you should know in 2019 surrounding other sub-topics within the field like data privacy and online security, lead nurturing, marketing automation, and more when you download your complimentary copy of Ledgeview’s NEW eBook: “The Big Book of Facts + Statistics that Salespeople + Marketers Need to Know”.

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