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The fourth, and arguably most important question to ask yourselves about selecting a marketing automation solution for Microsoft Dynamics 365 is: Does it integrate well with Microsoft Dynamics 365?

You would hate to go through the selection and implementation process only to find out your new marketing automation technology is not compatible with Microsoft Dynamics 365, right?

When one of your primary objectives is to see that your marketing automation technology integrates well with Microsoft Dynamics 365, you should be 100% sure (or at least 99.99% sure) that it does, in fact, fill this need.

While some marketing automation technology can be used without connecting to a CRM (customer relationship management) system, integration between the two equals maximum power! It works to your organization’s benefit to connect the two …

You will see improved performance, power, effectiveness, and value as a result of the integration.

There are many marketing automation systems on the market today that integrate with Microsoft Dynamics 365, but few do it well. The level of seamlessness varies.

When a system falls flat, this ultimately effects the functionality and performance of not only your technology, but team.

An effective marketing automation solution should increase efficiencies with Microsoft Dynamics 365.

Through integration, your team will develop:

  • Better business intelligence to gain you insight into your company’s overall performance
  • Better customer experiences to improve customer interactions across multi-channel engagements
  • Better team connections to develop more powerful alignments and collaborations across departments
  • And much, much more!

Learn more about what to look for in a marketing automation vendor to complement your Microsoft Dynamics 365 environment.

In this new eBook from Ledgeview Partners and ClickDimensions, we answer 8 questions to help set you on the path to success with marketing automation and Microsoft Dynamics 365.

Download your complimentary copy here.

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