5 Key Benefits to Building a Successful Inside Sales Program

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Are you struggling to understand the key benefits of an Inside Sales Program, but want to explore the benefits an effective program could have on your organization? Ledgeview walks you through some of the key benefits in this blog post.

Read on to discover how a successful inside sales program can benefit your business. Despite your business size or industry, these benefits apply!


1. Create a More Efficient Sales Organization
It just makes sense that a person sitting in their office making calls day in and day out with customers and focusing solely on lead generation is going to have a much higher success rate when it comes to reaching customers or prospects and selling because they can it many more on an average day.


2. Inside Sales Reps are Readily Available
If you’re a customer, and you’re calling your sales rep, typically that sales rep may be out on the road and calling three or four other customers as well. These reps may not even have cell coverage!

Usually, with an inside sales rep, as opposed to an outside sales rep, they have access to their phones at all times and email, so even if they don’t respond to your call or email right away, they usually can get back to you within the same day of your first reach-out.


3. Inside Sales Renews Relationships with Small Customers
Typically, with a properly implemented inside sales team, your organization is going to have smaller customers that are transferred in for those Inside Sales Reps to handle. That helps renew your relationships with smaller business while your outside sales reps have more time to focus on larger customers with bigger opportunities.

Also, Inside Sales Reps may seem large opportunities with small businesses Outside Sales Reps don’t have the time to investigate.

Odds are, your Outside Sales Reps have unintentionally exhibited some amount of neglect with smaller customers that Inside Sales Reps can revive.


4. Inside Sales Reps Assist Outside Sales Reps through the Assisted Selling Model
It’s a trend that’s been around for a while, but still works effectively to this day! If you can picture one of your top Outside Sales Reps who calls on one of your larger and more complex customers, imagine the possibilities of having an Inside Sales Rep help them to make better use of their time.

This way, Outside Sales Reps can focus on the top of the top relationships, and Inside Sales can offer focused support on administrative tasks through the Assisted Selling Model.


5. Inside Sales Reps Offer Temporary Resources to Cover Vacant Territories, Vacations, or LOAs (Leaves of Absence)
In any organization, there can be difficulty when positions shift or vacations come up throughout the year.

Inside Sales Reps can help cover the times in between so things don’t get lost during transitions. You don’t want to leave your customers hanging in the wind for any extended period of time!

Inside Sales Reps can help cover your sales team’s slack.


Get even more key benefits of an effective Inside Sales Program when you read Ledgeview’s new eBook, “21 Tips to Building an Effective Inside Sales Program.”

Download the resource here.

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About Julia Flaherty

Digital Marketing Specialist at Ledgeview Partners

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