Marketing Tips

When it comes to building a social media presence, it is often difficult to know where to start.

That’s just the first piece of the puzzle, after all – knowing where your audience is, when is the best time to reach them, and what content to target them with.

It is often a comprehensive and intricate strategy that requires ample pesonalizatoin, timeliness, and high frequency.

Consumers and businesses alike use social media to connect with brands, research solutions, and solve their customer service problems.

According to Forrester’s latest Social Technographics report, an incredible 100% of business decision-makers use social media for work purposes.

If this statistic doesn’t set your alarms off that having a social media presence is mandatory for companies today, I’m not sure what else will!

Most often, companies wonder where to begin, especially when they’re starting from scratch with developing their brand socially for the first time.

If you’re selling in the B2B marketplace, for example, LinkedIn, Google My Business, Facebook (for Local Small Businesses), and Twitter might work best for you.

However, in the B2C marketplace, you may find that Pinterest, Instagram, Facebook, and Snapchat are best.

It all depends on where your customers are, regardless of your marketplace! Be where your customers are.

Before you develop a social media strategy, you will need to develop a content strategy, whether being the in-house experts in a professional field in the B2B marketplace is your top concern and you create eBooks, blogs, white papers, videos, or reports to get your messages across, or you’re and up and coming brand in the B2C marketplace who needs influencer/advocate posts mentioning your brand, Snapchat takeovers, and collaborative Pinterest boards to thrive.

You need to post with purpose, and a defined strategy (with room for growth and improvement as you go) will solifidy that purpose.

The options are bountiful (and near endless), but the point is that you are providing a method for your prospects to connect and build trust with your brand.

You are competing for their loyalty! You can’t just share expecting results, either. Here are the top 5 most effective ways to boost your social media engagements across channels …


Social Media1. Develop a familiar tone that makes your audience feel comfortable and is reflective of your culture … this is a medium for engagement, so you need to speak your audience’s language. Relate to them!

2. Post questions that stimulate enagagement and response … this will help prompt sharing and increase brand awareness.

3. Maintain a steady posting cadence … different networks may require more posts per day than others.

4. Use multimedia to keep your posts stimulating … provide a variety of content types to keep things fresh on your social channels from images, videos, texts, infographics, etc.

5. Push the envelope … at least, don’t be afraid to (depending on your industry)! Social networks are expected to be free-wheeling environments. Try something out of the ordinatry for your company like hosting a contest or sharing a “day in the life” style post featuring a client or team member.


If these tips for success intrigue you and you want to learn more about how to create a successful content marketing strategy to support your social media efforts, explore the eBook, “How to Activate Your Dual Powered Marketing.”

Get expert insight, best practices, use case scenarios, tips for integration and measuring, and get to know more about the new buyer’s journey.

Ledgeview Partners eBooks

Download your complimentary copy here.

Contact Us Today

To learn more about Ledgeview’s Expertise

Related Articles

ADDITIONAL POSTS
Digital Marketing Specialist