If you’ve yet to get on the LinkedIn Groups bandwagon and you’re a frequent User of LinkedIn, it’s about time you get started!
Being a part of LinkedIn groups relevant to your job responsibilities and career aspirations will help further your organization or professional goals in many ways.
By joining LinkedIn Groups, you are connecting with like-minded professionals and experts in your industry to share information, insight, and experiences. Using LinkedIn Groups benefits your business and professional persona in so many ways.
Here are some of the benefits of joining LinkedIn Groups:
We hope your organization has a blog full of expert content relevant to your industry. When you publish it, you should not just share it to your own social media activity feeds, but directly to LinkedIn Groups.
For example, as a Digital Marketer, you may opt to share an article you wrote on the current state of Social Media and Data Privacy with a group like “Social Media Marketing.”
Sharing this post with a group will target your content to Users who you know want to see it because they’ve expressed an interest in the topic by joining the group as well.
Likewise, you may realize opportunities for guest blogging through networking and by connecting with like-minded professionals in these groups, which will further expand your content’s reach.
LinkedIn Group members are more likely to engage with your niche content as opposed to your personal connections, especially since they often get LinkedIn Group updates directly to their inboxes and are interested in the specific topic of focus.
2. Demonstrate Your Credibility
As an organization, you want to constantly show Users you are top in your industry. Posting regularly to LinkedIn Groups helps you solidify your industry expertise.
So, for example, you may be a manufacturer and post articles to LinkedIn Groups about how your business is using modern technology to increase production. Other LinkedIn Group members may ask you for advice based on your activity, which will help them see you as a leader in your industry.
You may consider joining the LinkedIn Group, “Manufacturing & Industrial,” for example.
When your industry peers see you as leaders in your field, your target customer is more likely to go to you first, too. The benefits of LinkedIn Groups are expansive in this way.
Likewise, if you are an expert salesperson and have a personal blog that you write to give top tips on strategy or best practices, you may share in LinkedIn Sales Groups like “Marketing and Sales Operations Professionals” to show your experience and expertise.
LinkedIn Groups are especially beneficial to freelancers in this way, that they may also be a source of finding new clients to work for.
As a marketer, joining groups that include your target audience will be a huge benefit to your business.
Not only will you benefit individually as a professional to build your network, but your manager will further see your dedication to outreach.
LinkedIn is a powerful tool to use for lead generation. As the Web’s leading professional social media networking site, there’s no wonder more people head to LinkedIn Groups for guidance, insight and leading industry information.
4. Be a Thought Leader
While you may not always have articles to share, posting intriguing questions relevant to your industry in LinkedIn Groups is another great way to generate buzz for your professional profile or organization.
When you ask the right questions or even provide answers to others’ questions, you further establish your credibility and show you are engaged and enthusiastic about news in your industry.
5. Achieve Business Goals
If you find yourself confused about which LinkedIn Groups to join, conduct a simple search with your professional or organizational expertise in the LinkedIn Search bar, then click the “Groups” drop-down menu.
You will be redirected to a slew of relevant niche networks you can leverage to drive your business goals.
Once you’ve done your due diligence, you can become immersed in relevant industry conversations that put you ahead of your peers.
A visualization of the demographics, decision-makers, and more organizational roles are easy to see when you start joining and interacting. Whether you’re hoping to meet a sales quota or get new marketing leads, becoming active in LinkedIn Groups will give you the inside look at your industry that you need to thrive beyond social networking.
Carefully analyze and considerately engage.
Don’t wait to join LinkedIn Groups. Start searching and joining today.
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