Get everyone on the same page from the start! Ensure that sales and marketing is aligned so you connect on goals, projected outcomes, timelines, etc. throughout the process.
2. Identify an Initial Group to Target
In order to effectively target your audience, you need to know who you’re targeting!
This means, you should use the data you gather within your marketing automation technology to gain insights into their behaviors, preferences, etc. Once you identify your target audience and their corresponding attributes, your marketing and sales teams will be able to effectively target them.
Know your target audience to know how you can convert them to customers, boost opportunities, and close sales faster.
3. Set Your Campaign Goals
Leading marketing automation technology is set up to evolve with your organization and vice-versa. When you set campaign goals, you set yourselves up to achieve them better.
Prevent confusion by clarifying responsibility in the achievement of these goals. Make your sales and marketing team members accountable for their roles in the lead nurturing process.
4. Begin with a Small Sample Segment of Your Database
Don’t overdo it with marketing automation and lead nurturing! The point is not to spam or mass-send campaigns out to your entire list, for example.
Sample segments will help your team identify what works so, down the line, you can target larger segments more effectively.
Once you identify what content works for each target sample, you will create better focus in your lead nurturing campaigns.
5. Identify and Combine Your Content
Combine your content marketing efforts with the right CTAs (calls-to-action) to allow for higher sales conversions to happen.