Are you in the midst of executing your new social media marketing strategy in the New Year?
Before you dive any further, here are some important social media trends you’ll want to consider and watch for as you go.
While your strategy may work for the first few months of 2019, it’s important to be open-minded when it comes to making adjustments.
As a marketer, you know how much the success of your strategies is dependent on your team’s ability to be proactive, reactive, evolutionary, and adaptable.
That in mind, it’s time to consider the reality of the marketplace this year.
Let’s jump in …
1. Augmented Reality
BancsWellness.com documents findings from Business 2 Community that report “augmented reality”, or “virtual reality”, will be a big deal in the New Year.
The report states this market could make almost $300 billion in the next 5 years.
The idea may seem overwhelming, but it’s as simple as considering a good SnapChat filter at your next company event.
The possibilities are expansive and always evolving.
2. Generation Z
While most marketing-minded conversations have been centered around the millennial generation (anyone born from 1980 to 1994) over the past few years, in 2019, it’s likely you will see a greater shift and focus on Generation Z (anyone born from 1995 to 2012).
As this generation gets older, marketers should focus on the importance of their politics. Generation Z is progressive, adaptable, and evolutionary.
As the generation ages, BancsWellness.com affirms, “it will be increasingly important to keep in touch with Generation Z and how they’ll utilize social media as they grow older”.
This makes social media analysis even more important looking at the New Year.
What’s important to keep in mind about this generation and those upcoming is their need for a brand experience, not just a product.
Young and up-and-coming generations want a story and purpose behind the products they care about.
They value transparency and seek brands they trust, often ones that hold philanthropic or charitable values.
Giving back and advocating are key attributes that define younger generations.
Generation Z cares about social issues, and what they can do to make a positive change.
3. Instagram Stories vs. SnapChat
While SnapChat had been a primary source for live video uploads and interactions in the recent past, in 2018, there was a significant shift in the number of users who moved from SnapChat to its prime competitor, Instagram Stories.
CNBC reports that Instagram Stories’ daily users were up to 400 million daily in June 2018, trampling SnapChat, that, at the time, was up to 191 million daily users.
In 2018, Instagram Stories launched Instagram TV, which allowed users to add popular songs to their stories, stickers, GIFs, and more.
Vertical videos have become heavily popularized in the recent past due to both mediums, and, as far as influencer marketing goes, Planable.io reports it will only become more so in 2019.
Filters, Instagram Story highlights, and shoppable feeds are also expected to become more popular and advanced in the New Year.
4. CEOs should be Social to be Relevant
Inc. affirms that while CEOs may be running a business, to boost brand credibility and likeability, they should also be active social users in 2019.
This could mean they’re running accounts themselves or having their assistant do it for them.
Whatever way they go about it, it’s important for them to keep up a consistent presence.
This helps consumers or partners identify the culture of the brand while also increasing its public appeal.
The CEO is no longer faceless.
They need to be front-and-center – a leader that not only team members can get behind and pay attention to, but the general public.
5. Users will take on a dominant role with brand popularity and identification
When the public appeal is concerned, another important consideration marketers should pay attention to is user-generated content.
We’re not just talking about “big” influencers here, but also fans who can be considered “micro-influencers” (influencers that have thousands or tens of thousands of followers).
They are categorized at a smaller scale of due to their following, over a “big” influencer who has hundreds of thousands of followers or more.
Often, they can do even more for a brand than those with a bigger following, because their relationships with their followers are more intimate and trustworthy.
They have a defined niche audience that is active and not a bunch of passersby, which often follow larger-scale influencers.
Even though organic reach is still dead, authentic content is necessary for brands to survive in 2019.
6. Empathy and personalization will drive engagements
Inc. reports that LinkedIn Ads has rolled out “Dynamic Ads”, which allow for more customization and personalization.
This will help social advertisers and marketers reach their target audiences more effectively in the New Year.
Piggy-backing on this ideology is the importance of “posting with a purpose”, a phrase I tend to live by as a marketer, no matter the trend report.
When brands are authentic, strategies work.
In 2019, social listening tools will help brands do this much more effectively.
Inc. reports that taking advantage of social listening tools that help you analyze specific conversations, phrases, and other user details, will give brands a competitive edge.
There are many social listening tools on the market today. Some popular and common ones you may take advantage of in 2019 include:
- Sprout Social
Compassionate marketers who pay attention to the individual will dominate the social conversation, and be even more empowered by these tools, in 2019.
If you need help with your marketing strategy in 2019, reach out to Ledgeview for support.
Our experts can help you define your strategies and take advantage of key technologies to help you see it through.
Happy marketing in the New Year!
- “The 5 Instagram Trends that will Define 2019” | Planable | https://blog.planable.io/instagram-trends/
- “Instagram Stories Daily Active Users Double Snapchat’s” | CNBC | https://www.cnbc.com/2018/06/28/instagram-stories-daily-active-users-double-snapchats.html
- “Social Media Trends to Watch out for in 2019” | BancsWellness | https://bancswellness.com/social-media-trends-to-watch-out-for-in-2019/
- “What Millennials Should Learn from Generation Z” | Refinery29 | https://www.refinery29.com/en-gb/2018/04/195492/what-is-generation-z
- “The Generations: Which Generation are you?” | Career Planner | https://www.careerplanner.com/Career-Articles/Generations.cfm
- “7 Social Media Trends to Prepare for in 2019” | Inc. | https://www.inc.com/john-hall/7-social-media-trends-brands-need-to-know-to-prepare-for-2019.html