7 Best Practices for an Effective Blogging Strategy
7 Best Practices for an Effective Blogging Strategy
When it comes to creating a stand-out blog, there are a few best practices that set successful ones apart.
With the abundance of resources available to prospects, leads, and customers today, you want to ensure they see your blog as their number one go-to. How?Here are 7 of the top tips to develop an effective blogging strategy for your company …
1. Create an editorial calendar
An editorial calendar will not only help you keep track of your blog posts and subject matter, but it will also help you keep your team accountable for maintaining a certain frequency and cadence and give you a source to centralize the rest of your marketing efforts around.
For example, your blog could easily redirect users to other relevant links you have, like events, webinars, eBooks, white papers, videos, product launches, press releases, etc.
It helps you prioritize what needs to be written first, when certain stories need to be published and promotes a collaborative team structure.
2. Include social sharing buttons
What’s a good blog without the ability to share on social, right?
Create brand advocates with a strategy like this who will help to get the word out about your brand, products, service offerings, culture, work opportunities, etc.
We live in the digital world, which goes hand in hand with social media networking. Utilize plugins like Shareaholic or Click-to-Tweet, which you can literally set and create the social sharing message yourselves in. This allows audiences to share without having to think about it!
What’s important or catchy is predefined by you – the marketer.
Make it stupid-simple and user-friendly!
3. Blog at least twice weekly
This may seem tedious if you’re new to blogging or are part of a small team, but everyone starts somewhere.
This is a good rule of thumb for an effective blogging strategy for any business or industry to follow to use. Use your talent, resources, and skillsets in the best ways possible to ensure you keep up this frequency.
Leverage what you have, and outsource where you need to. Your options are open, and the possibilities are wide. If you have a talented and passionate writer or editor on your team, utilize them!
Doing at least two posts weekly, and maintaining this frequency, will help to generate better organic search results for your business, providing a huge boost to your overall inbound marketing strategies.
4. Maintain a steady posting frequency
This tip follows closely with number three. Hold your team accountable to a steady posting frequency.
If three posts per week is a good frequency for you, stick to that and space your posts out throughout the week to keep things flowing. You can always up the anty as your organization develops and learns over time!
Start where it’s comfortable for your current team, and then see where things go as you grow.
You don’t want to suddenly fall silent or have a severe cutback in posts due to shortages in people, time, resources, ideas, etc. This can poke holes in your reputation and credibility as a go-to resource if so.
You don’t want your website to be seen as a ghost town to your audience. This can also have an effect on your organic SEO value and diminish it over time if not maintained.
5. Use keywords that match your blog copy
Keywords are very important, especially when it comes to your blog’s SEO value. Utilizing keywords properly is critical for having an effective blogging strategy overall.
You want to be sure you’re fulfilling reader expectations. To do this, make sure your keywords are directly related to your content.
The volume of traffic to your blog isn’t very useful if your readers don’t find the material relevant or helpful.
6. Create valuable content
This reiterates the point that you should never just post to post. Post with purpose!
You want to offer as much useful and educational material as possible. Try to avoid self-promotional material.
There are of course, exceptions to this tip if you are sharing a product or press release. You can certainly share and create blogs around this.
However, you want to be sure the content is serving the reader first and foremost. If every blog is a sales pitch, you aren’t giving your readers the value they need or yourselves credibility as an expert resource.
7. Add effective calls-to-action (CTAs)
Calls-to-action help tell the readers what to do next, whether it’s getting more information on the aforementioned topic or suggesting an eBook of yours they’d like if they read your blog post.
Remember to add gated offers to relevant content so you can capture lead information. Use your professional judgment to determine what should be gated.
Speaking of which …
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