Data and Analytics Statistics

When it comes to data and analytics, as marketers, we’re constantly craving more of it to learn the most about our target audiences as possible so we can nurture them better and convert them into customers.

Salesforce shares some important statistics to keep in mind about how we use and can use data and analytics to approach our 2019 marketing strategies more effectively to reach our goals.

Here are 7 of the most important findings you should know about this year.


Marketing Stats eBook Blog Post

  1. “High-performing marketers are 1.7x more likely than underperformers to treat the ability to piece together unique customer identities as a critical marketing technology requirement.”
  2. “Marketers are using more data management platforms (DMPs). They expect to increase their use of DMPs by 64% by 2020.”
  3. “55% of marketing leaders now report using a DMP, and another 35% plan to use one within the next two years.”

    Marketing Data

  4. “43% of marketers are now tracking customers’ overall lifetime value, while 49% track mobile analytics.”
  5. “52% of marketers track how many and how often they receive referrals from customers.”
  6. “51% of marketers track how much it costs to acquire a given customer.”
  7. “87% of marketing teams share integrated technology stacks with advertising teams, underscoring the importance of unifying data to create the right experience on the right channel at the right time.”

Which of these statistics surprised you most? Share this information with a colleague who needs a good marketing data + analytics refresher!

Get more important marketing statistics you should know in 2019 surrounding other sub-topics within the field like social media, marketing automation, how CRM relates, and more when you download your complimentary copy of Ledgeview’s NEW eBook: “The Big Book of Facts + Statistics that Salespeople + Marketers Need to Know”.

Download Now

REFERENCES:

Contact Us Today

To learn more about Ledgeview’s Expertise

Related Articles

ADDITIONAL POSTS
Digital Marketing Specialist