Marketing and Sales Statistics eBook

Lead nurturing, across industries and among different businesses, is often described as the process of developing relationships with buyers at every stage of the customer journey, moving them through your organization’s sales funnel as you develop personal and authentic connections with them to reach your end goals more effectively.

As far as lead nurturing is concerned in 2019, marketers should keep in mind, the state of the current marketplace. With its constant evolution, how we approach our target audiences must be adaptable.

Venture Harbour gives us important statistics to consider as we move forward with our strategies this year …

Marketing and Sales Statistics eBook

  1. “Hubspot reports that 65% of businesses say generating traffic and leads is their BIGGEST marketing challenge.”
  2. “Marketo and Forbes report that 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.”
  3. “Marketo confirms that 96% of your website visitors are NOT ready to buy yet …”

    Sales and Marketing Stats eBook

  4. “Hubspot reports that B2C companies that blog 11+ times per month generate as many as 4x the amount of leads compared to those who only blog 4-5 times per month.”
  5. “74% of companies say converting leads into customers is their top priority, according to Hubspot.”
  6. “According to Ascend2, 48% of businesses say most of their leads require ‘long cycle’ nurturing with MANY influencers.”

    Sales and Marketing Stats eBook

  7. “Ascend2 reports that 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.”
  8. “According to Demand Gen, only 29% of brands nurture their existing customers past their initial purchase.”
  9. “According to Ascend2, 57% of marketers credit lead nurturing as the most valuable feature of their marketing automation software.”

Which of these statistics surprised you most? Share this information with a fellow marketer who could use a lead nurturing refresher!

Get more important marketing statistics you should know in 2019 surrounding other sub-topics within the field like social media, marketing automation, how CRM relates, and more when you download your complimentary copy of Ledgeview’s NEW eBook: “The Big Book of Facts + Statistics that Salespeople + Marketers Need to Know”.

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