Salesforce Trailhead

Last week, we learned about the importance of providing feedback in our work cultures. Today, we take things a step further in our Salesforce Trailhead journey and learn how to create a feedback-driven culture within our organizations.

After completing unit two of the module, “Culture of Feedback,” Salesforce says we will be able to …

  • Explain why feedback should be timely and ongoing.
  • Deliver feedback that’s open, honest, and courageous.
  • And – Use the SBI Model to deliver feedback.

Are you ready to affect positive change within your organization and start providing constructive feedback to enhance your business processes?

Let’s get started!


Salesforce helps us understand the concept of providing feedback and its importance with a simple and common scenario.

Imagine, they say, you’ve just finished your lunch and are feeling enthusiastic about the latter half of your day. Little do you realize, however,  you have food stuck in your teeth.

Ask yourself: would you rather know you have food in your teeth and have someone tell you, or go throughout the day with food in your teeth only to discover it on your own later?

Imagine the situation reversed: would you tell your co-worker they have food stuck in their teeth or let it hang out there all day until they realized it?

Your answer indicates whether or not you’re ready to hear feedback. It can be difficult, certainly, but once we open ourselves up to constructive criticism, we enable growth as individuals, teams, and organizations.

When organizations create an open culture where: feedback is open, honest, and courageous, timely and ongoing, specific and behavior-focused, delivered and received with good intent, and actively sought and given, among other defining factors, you set yourselves up for great success!

Salesforce explains these principles and the importance of their application throughout the unit, which, of course, I urge you to explore on your own.


Once you dive into the details, you will begin to understand how they are applied (best) through the SBI model, meaning: Situation, Behavior, and Impact. 

Salesforce reminds us, however, that even if you’re an SBI master, you can’t get too bogged down by its formula. Delivery means everything when it comes to providing constructive criticism and feedback!

When you deliver with kindness, care, good intention, honesty, and all of the other aforementioned attributes, you help to make giving and receiving feedback easier within your organization.

You accept it more yourself, and help others do the same!


Learn more about the importance of creating a culture of feedback when you get started with the first unit of this module here.

If you need help with your Salesforce system, reach out to the experts at Ledgeview for support here.

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