A Beginner’s Guide to Salesforce Trailhead: Introduce Inclusive Marketing to Your Company

Salesforce and Ledgeview Partners

Hello again, Trailblazers!

If you read my post last week, you know I’m venturing on the trail: “Inclusive Marketing Practices”, which helps to cultivate equality at work.

Last week, I recapped the unit, “Understand the Impact of Inclusive Marketing”, so if you’ve yet to read it or start the trail yourself, I highly encourage you to do so before reading on.

This week, we continue our journey with a new unit: “Introduce Inclusive Marketing to Your Company”.

We all start somewhere with the concept of inclusivity, especially when it comes to including it in our business model, values, and strategies.

This unit is a good way to begin to understand the concept and integrate it into your practices.

What does this path entail?

The objectives are to:

  • Understand the difference between intent and impact
  • and – List the six principles of inclusive marketing  

So, when you’re ready, let’s dive in together …


First, let’s review what the words “intention” and “impact” mean.

For the purpose of this trial, the concept of “intention” vs. “impact” is described by Trailhead as: “while the majority of the time we are all operating with positive intent, it is the impact of our actions that truly matters”.

To me, this refers back to a simple phrase I’m sure most of us have heard before: “walk the walk”.

Regardless of what you say or intend, it is the follow-through of those conversations and intentions that matter most.

We can have ample conversations with each other about how to treat others well, but until we do it, there is no impact.

Make sense?

Another important consideration that Trailhead implies in this module is to be held accountable when we don’t hold ourselves up to the standards of “intent” vs. “impact”.

Trailhead reminds, “as humans, our inclination is to feel defensive when accused of doing something wrong”.

While I understand where this feeling comes from, I also feel we shouldn’t be so offended by these criticisms, but see them as opportunities to become more open-minded and perceptive of the individuals around us who may have a different background, experience, or view to share.

There is no shame in knowing what you don’t know. You can choose to learn and become more perceptive anywhere, anytime.

Everyone has different knowledge and insight to share at the end of the day.

Practicing the art of agreeing to disagree is extremely valuable in how we connect with each other. We can still be respectful of others and have different opinions.

How many times have you heard someone start a statement with the sentence “I didn’t mean to …” or “I’m not prejudiced, but …”

We must consider the impact of our actions when we say things like this.

In this unit, Trailhead provides great tips on becoming more empathetic, continuing our educations, and driving progress forward, helping you to respond with more activism and care in your daily life and “have brave, authentic conversations”.

The six principles of inclusive marketing you will learn about in this Trailhead module include:

  • Start with tone
  • Be Intentional with Language
  • Ensure Representation
  • Consider Context (Historical and Order)
  • Avoid Appropriation
  • Counter-Stereotype
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Image Courtesy of Salesforce Trailhead

In the coming weeks on the blog, we’ll dive deeper into these six principles together as we continue walking this trail!

In the meantime, you can learn more about inclusive marketing when you embark on this trail yourself.

Start the module and unit here.

I look forward to hearing your thoughts about this educational path and continuing this journey with you next week.

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Ledgeview Partners

About Julia Flaherty

Digital Marketing Specialist at Ledgeview Partners

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