Hello, and welcome to another round of “A Beginner’s Guide to Salesforce Trailhead”.
If you’ve been following the past few weeks of Trailhead posts with Ledgeview Partners, you know we’re continuing our trail today with Salesforce Marketing Cloud, and are on our 3rd unit of the trail: Marketing Cloud’s Social Media Management Product.
While at Ledgeview my role in the marketing department is very comprehensive (and is something I am very grateful for), in previous roles from years ago I have taken more of a specific focus on social media management and strategy, so I was especially curious to see how this product differs from others I’ve worked in before, whether it be “simple” social media management platforms like Buffer or Hootsuite, or patented technology from private organizations.
The worlds of social media management, social media data management, social media strategy, digital strategy, and digital marketing are ever-changing, and, as tired as you may be of hearing this, it’s absolutely true, and is not just something marketers say to applaud the evolution of their field and their personal abilities to adapt to it.
Technology is constantly growing – there’s no denying it
All of that in mind, in the Marketing Cloud Products trail, we have finally arrived on the “Learn About Our Marketing Cloud’s Social Media Management Product” unit.
In this unit, we learn about key features of the product and get some examples of use cases.
Social Studio lets you listen, publish, engage, and analyze your conversations with your customers on social media.
It is a comprehensive tool that gives you insight into the conversation of your brand among your customers and leads.
As a result of using the studio, you can better identify what your most engaging content is.
For marketers, this offers a good analysis and insight into what your customers and leads think about your various products, regions, and brands within your organization if you host a variety.
I don’t know about you, but I can certainly appreciate that segmentation and detail … the more details, the better for me!
Social Studio helps you adjust and revise the conversation of your brand based on these analyses and observations.
With the studio, Salesforce hopes you will be able to create more effective and compelling content to distribute to your audiences.
Technically, Social Studio possesses the ability to plan and publish your social media marketing campaigns, listen to and analyze major conversations happening on social media around your brand to help you boost and modify your presence as you see fit, use social with Sales Cloud and Service Cloud, and control content publishing with approval rules.
Sounds good to me! How about you?
Considering this tutorial and the given information, it seems like Salesforce Social Studio takes things a few steps further than your typical social media publishing and management platform by tying it to your other processes in CRM.
Next week, we’re going to tie things together and see how Salesforce Marketing Cloud Messaging Products, Advertising and Data Products, and Social Media Management all work together to help you create more efficiencies in marketing and drive success.
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If you want help with your Salesforce system, reach out to Ledgeview.
Our Salesforce Consultants are certified experts, and, even better, they are truly passionate and knowledgeable about what they do, which helps make you more competent and confident in managing and growing your own system.
Until next time, here’s to completing more trails together in Trailhead!