Ledgeview Partners Trailhead

Hello, fellow Trailblazers!

It’s time for another unit of Salesforce Trailhead, and a “Beginner’s Guide” blog.

This time, I’m going through the series of units under the module, “Inclusive Marketing Practices”, which aims to show users how to use the six principles of marketing to create a culture of equality.

As you may know from reading some of my previous works under this particular blog series, I am very interested in both topics, so what intrigued me most about this module was the anticipated combination and connections.

To start the unit, we learn about the definition of inclusive marketing, and how to reach new audiences and build customer trust through this effort.

Trailhead defines inclusive marketing as: “creating content that truly reflects the diverse communities that our companies serve.

It means elevating diverse voices and role models, decreasing cultural bias, and leading positive social change through thoughtful and respectful content.”

That’s certainly a powerful statement and one that resonates far and wide across diverse audiences.

How are we as marketers empowered to respond and reach our diverse audiences in these respectful, meaningful, and inclusive ways?

Beyond mindfulness of diversity, Trailhead encourages that marketing can be inclusive by elevating the stories and voices of people that are typically “marginalized or underrepresented”, developing deeper and more personalized connections as a result while simultaneously advocating for social change.

There is a lot of power behind the images we use and the words we choose to put out there behind our marketing campaigns.

Trailhead encourages the importance of inclusive marketing in a few major ways.

First, Trailhead reminds us that “customers want to see themselves represented” in marketing campaigns from the brands they follow.

Statistics show that “52% of consumers are likely to switch brands if a company’s message isn’t personalized and inclusive of them”.

When customers see themselves represented in brand ads, they also see their values and the value of the brand they’re following and its leadership.

It is a full-circle mission of inclusivity that goes on to affect a company’s growth, retention, and more.

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Image Courtesy of Salesforce Trailhead

I don’t want to take away from the value of self-exploration, so I will let you discover the other two key points in-depth on your own.

They are: to reach new audiences and attract the next generation workforce, which are both huge considerations for businesses today that want to build a better business tomorrow.

You can learn more about inclusive marketing when you embark on this trail yourself.

Start the module and unit here.

I look forward to hearing your thoughts about this educational path and continuing this journey with you next week!

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