Salesforce Beginner's Guide Blog Series

Over the next few weeks, we will be focusing on the module, “Culture of Feedback,” within Salesforce Trailhead.

If you’re ready to uncover the benefits of a culture of feedback and learn how to implement a culture of feedback within your organization, this is a great module for you.

In the first unit, “Understand Why We Give Feedback”, Salesforce Trailhead walks us through …

  • The value of giving and receiving ongoing just-in-time feedback
  • Making the connection between transparency, innovation, and feedback
  • And shows us how these approaches are rooted in Salesforce’s Ohana values

Instilling a positive culture within our organizations says a lot about our brand identity and empowers us to create lasting employee and customer retention. Even if these concepts seem foreign or out-of-reach now, what Salesforce Trailhead walks us through provides actionable tips for any organization to start with.

The foundation for creating your own culture of feedback lies within your own actions! Are you ready to participate in the story of your culture and create dynamic changes?

Let’s dive in!


First, Salesforce Trailhead walks us through the impact of feedback. What exactly does feedback provide our organization and team members?

Since we live in an ever-connected world, the value of face-to-face communication is inherent to building and sustaining relationships.

Giving and receiving feedback is a constant flow in our lives, whether we ask for it or not, what with the power of social media and review sites like Yelp that let us share our thoughts freely whenever/wherever we like.

Respectful and constructive feedback should not be undervalued in business!

Feedback helps shape not only who we are as organizations, but, of course, who we are as people.

Salesforce poses the question, “How much better could we all get if we made a commitment to providing each other feedback to help us learn and grow?” and “How much better could we all be if we were open to receiving feedback from each other?”

Not all people feel equally about receiving feedback. Some of us may feel defensive or ashamed when receiving criticism, instead of being empowered to learn, grow, and develop our skill sets as a result of it.

This has a lot to do with how leadership shapes their cultures of feedback throughout their organization. Are affirmations being used? What about “good-bad-good” sandwiches? What is the right approach, and how is leadership to shape its team members’ mentalities to encourage growth and not be destructive in the process?

In this trail, we learn about the impact that feedback can have on culture and employee engagement, with relevant statistics from Gallup to back the important concepts we discover throughout.

We learn that “not providing feedback is more harmful to employees’ engagement than sharing constructive or developmental feedback.”

Are you surprised?

Salesforce thrives on this value, saying its feedback culture helps them to …

  • Build trust and transparency
  • Establish giving and receiving feedback as “the norm”
  • Focus on progress, not punitive measures
  • Encourage continuous improvement and great performance

Feedback can be used to boost engagement, productivity, and company performance!

If you want to see this come to fruition with your organization, get started with this trail and learn how to take your team through the steps of Starting with Transparency and Continuing with Innovation.


Create your culture of feedback when you get started with the first unit of this module here.

If you need help with your Salesforce system, reach out to the experts at Ledgeview for support here.

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