Accelerating Lead Generation with Inside Sales Through COVID-19 - Tips for Lubricant Marketers

Accelerating Lead Generation with Inside Sales Through COVID-19 – Tips for Lubricant Marketers

In these pandemic times, accelerating your lead generation strategy with inside sales as a lubricant marketer in the Oil & Gas industry may feel impossible.

We get it. Many businesses are struggling due to COVID-19. There are several ways we can begin to rebuild businesses like yours as regions across the globe begin to slowly reopen.

Of course, people are our number one priority, and that also means keeping businesses afloat, so that everyone can have a foundation to support their loved ones with.

The truth is, none of us know what tomorrow will bring, but we do know that we’re all in this together, and when we work together to navigate through tough times, we come out on the other side better than before.

Accelerating lead generation is a common concern that lubricant marketers face today, but the path forward doesn’t have to be as confusing. Like with anything, accelerating lead generation happens one day at a time.

Despite the current state, technology like customer relationship management (CRM) systems and inside sales programming can help to keep your business afloat.

Perhaps now more than ever, lubricant marketers and inside sales can work together to improve your business’s lead generation strategies. We may have more time than before – more time to focus on strategy, alignment, and customer compassion.


Accelerating Lead Generation with Inside Sales Through COVID-19 - Tips for Lubricant MarketersGood lead generation begins when you look beyond your marketing team running a few campaigns and outside sales knocking on doors or getting referrals.

Generating new leads, hunting new opportunities, and retaining your customer base is hard work. One strategy that is often overlooked and underutilized when it comes to lead generation (and new business generation) is taking advantage of an inside sales strategy.

Lubricant marketers in the Oil & Gas industry especially benefit from inside sales programming. In this eBook, discover the best practices of the most successful lubricant marketers across North America who use inside sales and lead generation to fill sales gaps, drive new revenue, boost customer retention, improve lead generation, and enhance their overall business value.

Unlock powerful tools for success, overcome common gotchas that have the power to make your team sink or swim, and proactively address lead generation pitfalls in times of crisis.

Lead the way in times of great change.


Learn how to do this and more when you dive into one of Ledgeview’s newest eBooks, “How Lubricant Marketers Use Inside Sales to Drive New Revenue, Boost Customer Retention, and Improve Lead Generation.”

Expand upon Accelerating Lead Generation with Inside Sales Through COVID-19. Download your complimentary copy today.

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