Digital marketing maturity is referred to by marketing experts today as the way you manage your marketing strategies and processes. It may refer to the types of technology you use and what experience you have.
What’s important to keep in mind is that everyone moves at their own pace, and if you resonate with level 1 or 2, but are striving for level 3, you shouldn’t be discouraged.
Everyone learns in time, and there are effective processes that occur at every stage. Development and evolution are key to thriving as a marketer today.
If you’re starting at level 1, you may identify as an “Email Blaster”.
What does this mean?
Email marketing is probably still your number one digital channel. You’ve likely yet to move to a marketing automation provider, and are only using an email service provider to manage your contacts and channels.
Individuals within an organization will fall into the same category.
At this level of digital marketing maturity, marketing organizations focus their digital efforts primarily on email with a strategy that is usually facilitated by an email service provider that is relatively simple and has limited extensions and functionality.
Email blasters still do a lot of manual labor and aren’t taking advantage of automation.
They score leads and manage data manually; there’s a lot of heavy lifting involved at this stage.
The CRM (Customer Relationship Management) operations are typically lacking at this level if even existent at all.
Without those in place, marketers at this phase will feel challenged to measure results effectively. This prevents them from accurately setting goals and measuring KPIs.
To determine if you are an email blaster (or email marketer), you should ask yourself these questions:
- Are you doing too much manual work of scoring and data management?
- Do you lack the integration that supports a data flow between your digital marketing and CRM tools?
If you answered yes to either of these questions, you fall into the first category, but fear not – there’s hope for growth!
You can learn more about levels 2 and 3, and how to reach them when you download Ledgeview’s NEWEST collaborative eBook with Act-On Software.
The first step towards achieving levels 2 or 3 is to add more automation to your day-to-day processes, focusing more on your strategy, and less time on the redundancy of tactical execution.
Download your FREE copy of the customer-acclaimed resource, “5 Signs You’re Ready for Marketing Automation” when you click on the button, below.