Are You Analyzing Social Media Conversations to Boost Your Brand?

Salesforce Trailhead Recap: Are You Analyzing Social Media Conversations to Boost Your Brand?

At the beginning of a new year, as a marketer, you may be spending some time analyzing, refining, and enhancing your marketing strategy.

A large part of that conversation often revolves around social media.

That’s why for today’s Salesforce Trailhead unit recap I’m diving into the first unit of the module, “Social Media Marketing & Engagement,” which emphasizes the power of analyzing social conversations.

Customer service reps and marketers alike can certainly benefit from completing this unit.

Social listening, Salesforce explains, plays a key role in a company’s social media strategy. Are you really listening to your customers’ comments online? Are you paying attention to what they’re reacting to and sharing?

Or, is the conversation one-sided? Are you talking at them instead of with them?

Before you start social listening, you have to know what channels your target audience is on. You don’t want to spend time on the wrong channels, much less minding them over those you’re bound to excel on.

There are so many social platforms where you may engage your audience, whether it be Twitter, YouTube, Facebook, Instagram, TikTok, Snapchat, or elsewhere.

But, in 2021, it’s a lot more than just social media. Engaging your audience extends far beyond these popular networks. Do you have your own company blog? Do you pay attention to review sites? Are you minding comment sections on your industry and trade publication websites?

Salesforce encourages you to “find your brand and industry influencers” across the Web to really boost your brand and build your presence.

While there are undoubtedly a lot of options to choose from, it’s important that you spend time on the channels that matter most to your businses. Being really good at one or a few things outweighs being mediocre at a bunch.

As you discover what networks you should be listening on, Salesforce encourages you to put together the following information so that you can really use the power of social listening to your brand’s advantage:

  • “Sentiment analysis
  • Total mentions
  • Active networks
  • Pain points”

By analyzing these metrics, you will be able to have more productive conversations with your marketing team about where you should be, when you should respond, how your audience responds to you, and how you can better engage.

Of course, technology like Salesforce can help today’s modern marketer do all of this.

Start the Trailhead Module

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