What’s the first thing you think about when you hear the term “inbound marketing?”
As a more seasoned marketer, a few key strategies and methods may come to mind, from SEO to content creation/promotion to social media marketing to customer reviews to case studies and testimonials and more.
If you’re new to the concept of inbound marketing altogether, however, you might draw a blank.
In 2020, it’s time to press “start” on your inbound marketing strategy.
Similarly, if you’ve already been working on an inbound marketing strategy or within the methodology, it never hurts to refine or recreate as you go.
Evolution is key!
As the marketplace shifts in the new decade, so must your organization to meet customer demand and get ahead of the competition.
The benefits of inbound marketing are undeniable, so it’s no wonder that more and more marketers and businesses turn to inbound to affect positive change and see higher ROI for their organizations.
A majority of marketers enjoy inbound marketing’s comprehensiveness that allows them to dive into various content creation tactics and data and analytics strategies. Inbound marketing helps organizations and marketers not only see the bigger picture but achieve their bigger picture goals.
Inbound marketing works for small businesses too, helping them become more visible in search engines and social media platforms as a result of consistent content promotion.
Consistency is key when it comes to inbound marketing, and organizations of a variety of sizes and industries see this result when properly practiced.
There are so many benefits, but a few key ones that stick out and make more marketers call inbound their strategy “BFF” is:
1. Low cost
It doesn’t take much to get your inbound marketing out into the world wide web. You can put as much or as little ad spending behind it as you want, whether you choose to pursue Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, or venture to another platform.
So long as you focus on where your target audience is and master at least one of these ad managers, you will set yourselves up for success. The good news is, the more you use the platforms, the more likely you are to be connected with an ads specialist at no additional cost! They will email you themselves if this is the case.
Just be mindful of the @ address to ensure it’s a viable rep from the source company.
2. Arms sales with top-notch resources for success
A large part of inbound marketing is content creation, and your sales team will love this! Marketers will give them everything they need in the palm of their hands to show customers they’re above the competition and their experts are the best.
You set yourselves up to stand out online and up against competitors.
3. Easily track ROI
Whereas with traditional marketing, it may be difficult to calculate your ROI or identify your KPIs, with inbound, it’s a lot more easily done with the power of tracking tools like Google Analytics or website plugins.
Marketing automation is also a huge benefit to track inbound ROI. (This is sure to make inbound marketing your BFF!)
You may consider creating online discussion groups to establish yourselves as the go-to experts or resource as a B2B. If B2C, you may create a more engaging conversation by establishing “VIP fan groups” and welcoming them to give feedback on your brand and promotions.
Inbound marketing sets you up to solidify your value and engage your customer and fan bases in distinctive ways.
5. Builds your data
As a result of your ability to track ROI better, you will build your data better too, and this will help both marketing and sales convert more leads to opportunities later on. You move MQLs (marketing-qualified leads) to SQLs (sales-qualified leads)
Marketing automation connections are especially helpful with this!
You may connect the data in your marketing automation to your CRM if you have one or plan to have one, to further connect the dots and align sales and marketing as well.
This is really just the start of what makes inbound marketing so great for a variety of businesses and industries, and what answers the question, “Are you ready to make inbound marketing your BFF?”
To learn more about the benefits and how to make inbound your marketing team’s BFF in the new decade, download your complimentary copy of the eBook, “What Inbound Marketing Is and Why It’s Your Friend.”