Content MarketingBlogging is still a viable strategy for marketers in 2020, even with the popularity of video marketing as it stands.

99 Firms compiled their top list of must-know blogging statistics in 2020 that all salespeople and marketers can benefit from learning…


  • “There are over 152 million blogs on the internet.”
  • “A new blog is published every 0.5 seconds.”
  • “34% of bloggers check the analytics of every post. Only 13% check analytics ‘rarely’.”
  • “The average length of a blog post is 1,151 words.”
  • “60% of bloggers write guest posts for other blogs.”
  • “A quarter of all websites on the internet are blogs.”

  • “The optimal length of a blog post is 2,250 – 2,500 words.”
  • “The ideal blog headline should be 11-14 words long.”
  • “77% of internet users read blogs regularly.”
  • “The ideal reading time for a blog is 7 minutes.”
  • “765. million blogs use WordPress.”
The most popular time for reading blogs is between 7:00 and 10:00 a.m. Click To Tweet
  • “55% of marketers say blogging is their top inbound marketing priority.”
  • “Long-form blogs generate 9x more leads than short-form.”
  • “64% of B2B marketers outsource their blog writing.”
  • “70% of consumers would rather learn about a company from a blog post than an ad.”
  • “Companies publishing over 16 blog posts per month get 3.5x more traffic than those who post 4 or less times.”

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around email marketing, blogging, video marketing, data privacy, sales and marketing alignment, and much more!

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Among these findings, 99 Firms has issued credit to:

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