4 Benefits Marketing Automation has for Nonprofits

With their unique missions in mind, the way nonprofit organizations communicate with their communities is very different from for-profit businesses. With Marketing Automation integrated into CRM Systems for nonprofits, there is incredible potential to reach supporters, donors, and volunteers in

2 More Ways to Segment Your Lead Database

Personalization is the key to reaching customers today. Individualized approaches that meet the demands of individuals are best practice when it comes to engaging with customers or potential customers. In order to understand the customer, and their needs, among other

Is Your Organization GDPR Compliant?

In the wake of Facebook’s scandal with Cambridge Analytica that exposed the private data of more than 50 million Facebook Users, the digital world will now see a shift to privacy protection from the European Union after May 2018. This