What is Marketing Automation?

Marketing automation refers to a software platform that automates manual tasks and multi-step processes such as email and social media campaigns, allowing marketing departments to get more done with less effort. Marketing automation is commonly mistaken as a glorified email

What is Pardot and its Benefits?

To Salesforce users, Pardot can be described as the platform’s go-to for B2B marketing automation. Pardot, as described by Salesforce, is “B2B Marketing Automation on the World’s #1 CRM”. The product is a full solution that helps marketers create meaningful

What Comprises Marketing Automation?

There’s a lot that goes into marketing automation technology today, and you may find some of the functionality details confusing if you’ve never explored it before. With marketing automation, you have everything you need in one place. If you just