CRM StatisticsLooking at how CRM fits into the bigger picture of your business strategies in 2020, there are many important CRM statistics to keep in mind, because CRM plays an integral role in the success of your sales and marketing teams.

SuperOffice listed their “18 CRM Statistics You Need to Know for 2020 (and beyond).”

Here are some of our favorites (among many):


  • “A Nucleus Research report finds that for companies using a mobile CRM, 65% are achieving their sales quotas.”
  • “Only 22% of sales reps using non-mobile CRM have reached the same targets.”
  • “The global CRM market will grow 11% to $15 billion worldwide this year as businesses seek to connect with their customers through their mobile devices.”
  • “In 2008, only 12% of businesses used cloud-based CRM – this figure has now increased to 87% in 2020!”
  • At SuperOffice alone, the company saw CRM usage grow from 15% in 2010 to 97% in 2019.

  • “CRM is the fastest growing software market.”
  • “60% of organizations expect to increase IT spending in 2019. It remains the same in 2020.”
  • “47% of businesses plan to increase spending on help desk and customer service software.”
  • In 2019, SuperOffice found that overall CRM usage increased from 56% to 74%.
  • “91% of businesses with over 11 employees now use CRM, compared to 50% of those with 10 or less employees.”

  • “74% of businesses say that CRM software has improved their access to customer data.”
  • “60% of consumers begin their product research with one or more search engines before heading to a particular website… to engage these potential customers across multiple channels, you need data and processes. With CRM Software, you are able to create a 360-degree view of each person you connect with.”

These CRM statistics and facts show that CRM helps us all keep up with digital transformation standards that the marketplace thrives with today. Sales and marketers need it to flourish in 2020.

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around social media marketing, content marketing, online security, blogging, video marketing, sales and marketing alignment, and much more!

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