As you may know from reading other Ledgeview Partners content or insight from other industry experts, the cost of sales and marketing misalignment is huge. In this eBook, we take a specific look at how sales and marketing misalignment affects your organization’s marketing automation system and strategy.

When you decide to implement a marketing automation system and/or integrate it with CRM, you may feel overwhelmed at first about how to manage it and use it in its full capacity, among many other things.