Today’s marketers are generating a tremendous amount of data points through the use of Marketing Automation Technology, While the volume of data being collected about the customer is grand, transferring relevant and actionable data from the marketing team to the sales team is a critical component of the process.

This transfer of customer data is typically done by integrating a Marketing Automation solution with a CRM system. The merging of these two technologies creates an integrated environment that is perfectly poised to allow your sales teams to leverage customer analytics.