Marketing automation has the power to help align sales and marketing, which leads to a number of significant benefits for your organization as a whole!

In this eBook, we unpack how marketing automation can help you do this, how to define leads and opportunities uniquely for your organization, and move leads through the sales funnel more effectively. The insights shared in this eBook are designed to help drive real results for your business by setting a foundation for sales and marketing cohesion and excellence.

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Defining Your Process from Lead to Opportunity

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