A good lead generation strategy goes beyond your marketing team running a few campaigns and outside sales knocking on doors or getting referrals. Generating new leads, hunting new opportunities, and retaining your customers is hard work. One often overlooked and underutilized tool for companies when it comes to lead generation (and new business generation) is taking advantage of an Inside Sales & Lead Generation strategy.

In this eBook, uncover Inside Sales and Lead Gen best practices, tools that should be used to support your efforts, gotcha’s that can sink your team and implications for gaining new business in today’s pandemic world.

Accelerating Lead Generation with Inside Sales Through COVID-19 - Tips for Lubricant Marketers

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