Lead nurturing is all about developing relationships with your leads and nurturing them throughout the buyer’s journey, utilizing tools like CRM and marketing automation to make the process more efficient.

Today, leading businesses use lead nurturing processes to convert more leads to opportunities, create more effective marketing strategies, align sales and marketing, and much more.

In this eBook, we share 12 steps to getting started with lead nurturing so that you can truly own your program. Dive in and find your own success with this popular marketing automation functionality.

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