eBookIf you’ve heard email marketing is dead, you’ve been mislead.

There is so much value in email marketing for marketers and salespeople alike, but this is a common misconception that lingers in today’s marketplace!

*Oberlo has recapped important statistics from a variety of sources of email marketing in 2020. These were among the top 10 findings:

  • “In 2019, global email users amounted to 3.9 billion users.” (Statista, 2020)
  • “In 2023, this figure is set to grow to 4.3 billion users.” AKA – half of the world’s population! (Statista, 2020)
  • “In 2019 alone, 293.6 billion emails were sent and received each day.” (Statista, 2020)
  • “This figure is expected to increase to over 347.3 billion emails in 2022.” (Statista, 2020)
  • “For every $1 you spend on email marketing, you can expect an average return of $42.” (DMA, 2019)

  • “81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention.” (Emarsys, 2018)
  • “The avearge open rate for a welcome email is 82%.” (GetResponse, 2017)
  • “Emails with personalized subject lines generate 50% higher open rates.” (Yes Lifecycle Marketing, 2017)
  • “Sending 3 abandoned cart emails results in 69% more orders than a single email.” (Omnisend, 2018)
  • “Adding videos to your email can increase click rates by 300%.” (Martech Advisor’s 2017 Data)
  • “49% of consumers said that they would like to receive promotional emails form their favorite brands on a weekly basis.” (Statista, 2017)
When it comes to email marketing, 49% of all emails are open on mobile devices - IBM, 2018. Click To Tweet

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around email marketing, blogging, video marketing, data privacy, sales and marketing alignment, and much more!



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