Get More Sales-Ready Leads this Year

Get More Sales-Ready Leads this Year

When you ask your sales team, “What is a lead?”, what answers do you get from them?

Are they contrasting answers or are they mostly the same? Do these differing answers stray from your business objectives and needs?

If you polled 10, 100, or even 1,000 companies, you would hear very different definitions of “lead,” but the definition of a lead should be the same within your organization.

Your lead definition should be based on your own unique organization’s structure and needs.

It shouldn’t be generalized or pulled from a credible website without internal tweaking. Use general definitions (for leads and opportunities) as a foundation to build your own unique organization-wide definitions.

While it’s even encouraged that different companies have different lead definitions, when it comes to moving through the sales cycle, following your marketing strategy, and succeeding with conversion points, your sales and marketing teams need to be on the same page.

When it comes to your lead processes, it’s imperative that sales and marketing are aligned.

Your sales and marketing teams should be working towards the same lead goals, which starts with filling the sales funnel. This shared objective will help you identify who is responsible for which aspects of filling the funnel.

What company doesn’t want to convert more leads to opportunities?

That’s why our team is ready to help your sales and marketing teams become aligned, take advantage of key technology like CRM and marketing automation to help you meet all of your goals, define leads and opportunities for your organization, produce more marketing-qualified, sales-ready leads, and so much more.

We want to help you:

  • Understand the differences between marketing-qualified leads (MQLs) vs. sales-qualified leads (SQLs)
  • Learn how to score with lead scoring
  • Learn how to leverage a lead nurturing strategy to drive business success
  • Track and evaluate the lead conversion process
  • Use analytics to benefit your tracking conversion process
  • Create a winning, collaborative sales & marketing team
  • And so much more!

Get our team’s top tips for converting leads to opportunities and getting more sales and marketing-qualified leads (MQLs and SQLs) in the New Year with the complimentary assets and insights found on this Ledgeview Partners “Common Business Challenges” Resolution Page/Guide.

We can’t wait to help you embrace your potential as an organization!

Contact Us Today

To learn more about Ledgeview’s Expertise

Related Articles

ADDITIONAL POSTS