80% of marketers report that their lead generation efforts are only slightly or somewhat effective, and 68% of businesses report they are struggling with lead generation. Many of these businesses have a CRM like Dynamics 365 so what’s missing?

Microsoft Dynamics 365/CRM transforms sales through organization, while marketing automation completes the picture by generating and nurturing leads from marketing qualified to sales qualified leads. In this session you will learn how the integration of Microsoft Dynamics 365/CRM and a marketing automation tool like Act-On complement each other and why you need both.

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