How Lubricant Marketers Use CRM to Analyze Gap to Goal

Ledgeview Partners CRM for Oil and Gas eBook

Lubricant Marketers, are you having trouble identifying the gaps you need to fill to meet your sales goals?

This is a common issue Lubricant Marketers have in the Oil and Gas industry, but, luckily, there is a solution with CRM!

Lubricant Marketers that are leaders in the Oil and Gas industry use Gap to Goal Analysis in CRM to determine the gaps they need to close to fill their sales pipeline.

Typically, when a salesperson or manager looks at a full opportunity pipeline, they’re unable to see the average win rate, number of days remaining in their company’s fiscal year, and average deal size they would otherwise use to determine the likeliness their sales team will meet (or exceed) end-year goals or quotas.

Does this sound like you, or a problem you’re experiencing within your Oil and Gas organization?

With the right CRM solution (and partner) with Gap to Goal Analysis, these problems are solved and then some!

Gap to Goal in CRM helps Lubricant Marketers meet the demands of their industry, and helps sales teams analyze and summarize customer data to effectively and efficiently calculate their Gap to Goal.

Gap to Goal is an incredible feature of CRM that Lubricant Marketers love to take advantage of.

With Gap to Goal, salespeople and sales managers can review data whenever they want. The information is always there in one place. It’s always accessible and updated.

It may sound too good to be true but is easy to achieve with CRM. It’s all possible, and a reality for leaders in the Oil and Gas industry. It can be for you, too!

Having that information in front of you as a Lubricant Marketer will lead to your end-year success as a salesperson, sales manager, or business owner.

Numbers will always be relevant with Gap to Goal, and there will only be “one version of the truth”, meaning numbers are consistent among reps and organizations. There is only one set of numbers that the whole organization can follow, and the guesswork is taken out of wondering whose numbers are right and wrong.

CRM’s numbers are the answer and key with analyzing Gap to Goal for Lubricant Marketers.

Kellerstrass Oil, a client of Ledgeview’s, says “the closing ratio in our industry is, on average, a little under 20%; but, since implementing Ledgeview’s CRM for Oil and Gas Solution, we’re tracking double that. In fact, we’re close to 50%.”

This is a testament to the effectiveness of Gap to Goal from one of your own, but now it’s time to discover the possibilities for yourself …


Learn more about how Lubricant Marketers are using CRM to Drive Success in Ledgeview’s NEW eBook for the Oil and Gas industry!

Download it here.

Download Now

About Julia Flaherty

Marketing Coordinator at Ledgeview Partners.

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