Though many think of email marketing and marketing automation interchangeably, email marketing is really only one segment of what comprises marketing automation.
It’s a common misconception. Email marketing is still incredibly important to how we reach and engage with our audiences today.
Here’s how it’s used as part of marketing automation systems and strategies among successful organizations.
If you like this infographic, check out these expert eBooks that elaborate on marketing automation best practices as a whole!
eBook: How to Score with Lead Scoring
Within this eBook, we help you identify key steps on how to score with lead scoring, moving clients from the awareness stage of the buyer journey to interest to consideration. If you’re ready to take your marketing automation and lead scoring efforts to the next level to make sales, this eBook will help you do it!
Marketing automation is an important and strategic tool that can create efficiencies in sales and marketing alignment efforts, among many other benefits.
In this eBook, Ledgeview Partners examines the key components of marketing automation and its value in providing organizations a way to guide customers through the buying journey.
You will discover expert insight and resources in this eBook that will help tie your marketing automation strategy together, and, in the end, set your sales and marketing teams up to achieve marketing automation success through alignment.