When it comes to scoring leads in y our marketing automation system, developing the right criterion for scoring, defining your lead scoring stages, attracting with content and capturing with forms, using progressive profiling, and automating forms will lead to your success with marketing automation.

We dive deeper into the (quick) details in this infographic!

Ledgeview Partners Infographic

If you like the tips shared in this infographic, here are some more Ledgeview Partners resources that you’ll benefit from …

Ledgeview Partners eBook

eBook: How to Select the Right Marketing Automation Software

If you’ve read Ledgeview’s Master eBook guide, “Driving Growth with Marketing Automation”, you know how much goes into the system itself, but you may wonder – Where do I begin to select my solution?

When it comes to choosing the right marketing automation system for your organization and industry, we have you covered. In this eBook, we will take you through everything you should consider prior to deciding on your marketing automation system, from considering core features, costs and limitations, to ensuring your system comes equipped with the support options you need, and much, much more.

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Ledgeview Partners eBook

eBook: The True Value of Lead Nurturing – 7 Steps to Getting Started

Though all marketing automation system technology is different, the concept for setting up lead nurturing campaigns within different software programs follows similar trends across industries and business sizes, no matter the specific system.

With lead nurturing campaigns, your aim is to develop a series of actions and communications based on behaviors. Discover how to set up lead nurture campaigns in your marketing automation system to drive business success in this Ledgeview Partners eBook.

Download your expert guide here.

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Ledgeview Partners eBook

eBook: 11 Steps to Using Marketing Automation to Create Sales and Marketing Alignment

As you may know from reading other Ledgeview Partners content or insight from other industry experts, the cost of sales and marketing misalignment is huge. In this eBook, we take a specific look at how sales and marketing misalignment affects your organization’s marketing automation system and strategy.

When you decide to implement a marketing automation system and/or integrate it with CRM, you may feel overwhelmed at first about how to manage it and use it in its full capacity, among many other things.

What’s important when it comes to using marketing automation and creating sales and marketing alignment to achieve success with it, entering the process in the right frame of mind, making connections, and establishing thorough communication to set you up for success.

When you put your process first, you’re bound to find success with technology second.

Download the eBook here.

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