Sales and Marketing StatisticsLead generation is an incredibly important consideration for salespeople and marketers alike, so it’s no wonder that more and more lead generation statistics become available to professionals.

Even in 2020, salespeople and marketers are challenged by lead generation as they evolve and grow with customers to meet modern demands. These lead generation statistics bring the marketplace’s current state to light.

iMPACT has compiled a slew of relevant facts for marketers and salespeople to consider as they evolve their lead nurturing strategies in 2020.

  • “HubSpot reports that 61% of marketers say generating traffic and leads is their top challenge.”
  • “88% of B2B marketers use content marketing as a lead generation tactic according to Content Marketing Institute.”
  • “Marketers who follow up with web leads within 5 minutes are 9x more likely to convert them according to”
  • “46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads according to Strategic IC.”
  • “Oktopost says LinkedIn dominates lead gen with more than 80% of B2B leads generated through social media coming from them.”

  • “42% of organizations believe email is one of their most effective lead generation channels according to Circle Research.”
  • “Lead nurturing emails get as much as 10x the response rate compared to standalone emails according to SilverPop/DemandGen Report.”
  • “ANNUITAS Group says organizations that use marketing automation with prospects experience a 451% increase in qualified leads.”
  • “80% of marketers using marketing automation software generate increased leads and 77% convert more of those leads according to VB Insight, APSIS.”

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around email marketing, content marketing, online security, blogging, video marketing, sales and marketing alignment, and much more!



Among these findings, iMPACT has issued credit to:

  • ANNUITAS Group
  • Circle Research
  • Content Marketing Institute
  • HubSpot
  • Oktopost
  • SilverPop/DemandGen Report
  • Strategic IC
  • VB Insight APSIS

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