Lead Nurturing Step 5: Segment Your Leads

There are so many ways to segment your lead database. This is a quick step in the lead nurturing process compared to other posts in this blog series, but is equally important!

Lead segmenting breaks your leads down into smaller lists based on their actions so that you can send them more personalized and relevant marketing messages. Marketing automation and CRM technology help you do this best.

It’s impossible to list all of the ways that you can segment leads, but we can break them down into four main categories:

  1. Geographic Segmentation
  2. Demographic Segmentation
  3. Behavioral Segmentation
  4. Psychographic Segmentation

While these are just a few ways that you can segment your lists based on each category, they can often be combined.

If you are looking for a target buyer on the west coast who is a VP of Marketing and is actively engaged with your content, for example, this will allow you to personalize the experience for this specific segment you are targeting with lead nurturing.

Lead nurturing should not be a one-size-fits-all approach.


In one of our newest eBooks, we give you the 12 steps to getting started with lead nurturing and cover everything from the basics to the differences between CRM and marketing automation to succeeding with email marketing campaigns to getting sales and marketing on the same page, and more.

Get the 12 steps when you download your complimentary eBook copy.

Download the eBook

You may also benefit from reading, “6 Segment Types to Break  Down Your Leads Into.”

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