How to Align Sales and Marketing Using CRM as the Hub

Many businesses have moved their workforce to work from home this year to ensure their team’s safety and wellbeing through the COVID-19 pandemic.

While this important move has preserved employee wellness, it’s also forced us to revisit the ways we collaborate cross-departmentally. How has your team productivity been challenged with this shift?

Have your sales and marketing team members maintained the alignment standards you set for your business or have things fallen to the wayside?

What changes have you made or what changes do you want to make but are struggling to implement?

Just because you aren’t seeing each other face-to-face anymore doesn’t mean that alignment and collaboration have to suffer.

Technology is a helpful and beneficial tool when it comes to aligning sales and marketing, particularly with leading CRM solutions like Microsoft Dynamics 365 or Salesforce.

Sales and marketing alignment improves when CRM sits at the core of your business and reflects your strategies.

You can integrate other core technology like marketing automation with CRM to improve outcomes and keep everything in one place, gain clear visibility into sales and marketing processes, track the customer conversion process, address pain points as a collective, and so much more.

Improve sales and marketing alignment from wherever you are with the power of CRM. We’ll show you what’s possible in an upcoming webinar, “How to Align Sales and Marketing Using CRM as the Hub.”

Join us on Aug. 19, 2020, at 11:00 a.m. CDT for the complimentary live session.

Even if you can’t attend the live session, register anyway so that you have no trouble receiving the on-demand link once it’s recorded.

Learn More + Register to Attend

Explore our resource library that expands upon topics like sales and marketing alignment and the power of CRM, from driving user adoption, to getting started with lead nurturing, to responding to the new buyer’s journey, to debunking common CRM misconceptions, to leveraging inbound and outbound marketing strategies, and much more.

Over 75 eBooks are available for complimentary download to you.

Explore the Resource Library

Contact Us Today

To learn more about Ledgeview’s Expertise

Related Articles

ADDITIONAL POSTS