LinkedIn is widely recognized as the most professional social network, and has often been cited as an excellent job search and personal branding tool; but many organizations are missing out on an opportunity to leverage it from a company perspective.

Katie Felten has been teaching others how to build their business on LinkedIn for over a decade. Now, she works with sales, marketing, and business development leaders at manufacturing companies to more effectively represent their brand online through a LinkedIn Content Strategy.

In this presentation, we shift your perception of LinkedIn as a job board to a business development tool that will help your sales team align your brand and connect with your target customers.

Katie Felten demonstrates how to tie specific tactics on LinkedIn back to your strategic goals. Katie teaches attendees how to engage employees in a LinkedIn strategy to maximize your company’s reach and effectiveness on the platform.

You’ll want to watch this presentation if your 2018 marketing or sales goals include any of the following:
● Building brand awareness
● Generating more qualified leads
● Positioning your brand as a thought leader
● Reinforcing industry expertise of your top sales team members

Don’t miss this key opportunity to change the way you think about LinkedIn, and begin leveraging as a tool to connect with your target customers.

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