Marketing Automation statisticsMarketing automation is a very comprehensive topic, what with the abundance of resources and tools available today, it’s no wonder that more and more marketing automation statistics emerge for marketers and salespeople to consider.

G2 has compiled some of the most important marketing automation statistics your team should know about to excel with marketing automation technology and strategies in 2020.

The most important findings include:

  • “On average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58% planning to adopt the technology.” Email Monday
  • “The amount of times ‘marketing automation’ has been searched per week has almost tripled in the past five years.” Google Trends
  • “63% of participants surveyed by Invespcro plan to increase their marketing automation budget this year.” Invespcro
  • “There are over 100 marketing automation software platforms with verified user reviews available to browse by user satisfaction on” G2
  • “91% of marketers surveyed by Instapages say that marketing automation is very important to the success of their marketing campaigns.” Instapages

  • “A survey of 243 marketing automation users showed that the top challenge in selection between different marketing automation vendors is knowing the differences in functionality.” Venture Beat
  • “One of the strongest areas in which marketing automation can make a difference, according to survey results, is during the onboarding of new accounts.” SiriusDecisions
  • “The most widely-used metrics to measure ROI with marketing automation are open rate, click-through rate, and unsubscribe rate.” Pepper
  • “44% of companies that implement marketing automation see a return on investment within six months, and 76% see it within the first year.” Marketo
  • “Nucleus found that marketing automation improved business productivity by an average of 20%.” Nucleus

  • “There are over 480,000 websites that currently use marketing automation technology.” Bold Digital
  • “A majority of companies surveyed by SiriusDecisions (roughly 85%) thought that they were not using marketing automation to its fullest capabilities.” SiriusDecisions
4 out of 5 successful marketers credit marketing automation as a key contributor to their success. - Lenskold Group Click To Tweet

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around social media marketing, content marketing, online security, blogging, video marketing, sales and marketing alignment, and much more!



Among these findings, G2 has issued credit to:

  • Bold Digital
  • Email Monday
  • Google Trends
  • InstaPages
  • Invespcro
  • Lenskold Group
  • Marketo
  • Nucleus Research
  • Pepper
  • SiriusDecisions
  • Venture Beat

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