Discover the best practices, benefits, and pitfalls of video marketing in this on-demand webinar from the experts at Ledgeview Partners.

Webinar: Video Marketing 101
Time: 32:52

In this on-demand webinar, Julia Flaherty, Digital Marketing Specialist at Ledgeview Partners, walks you through the best practices and benefits of video marketing. You will also get a breakdown of common misconceptions around this marketing strategy and get the tips you need to create an effective strategy that fits your organization’s unique needs.

Topics covered in this on-demand webinar include:

  • Basics – what is video marketing?
    • Definition
    • Ads vs. Organic Traffic
    • Answering the questions…
      • How do I know if it’s right for me?
      • How do I create a plan?
      • How do I build my team to deliver?
  • Benefits
  • Best Practices
  • Pitfalls
    • Addressing common misconceptions
    • The do’s and don’ts of an effective strategy
  • Tools and Technology to be Successful
    • Stock Elements, Editing Software, Learning Tools, Social Media, and Employee Advocacy Recommendations
    • In-house talent vs. outsourcing
  • How to create the best plan for your organization
  • Discussion & Questions
    • Figuring out the next steps
    • Contact information for further assistance, guidance
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