Overcome Common Sales and Marketing Alignment Challenges with CRMIf sales and marketing alignment were easy, everyone would do it, right? Then again, nothing worth having ever came easy!

Achieving sales and marketing alignment is no different. Still, many organizations struggle to start the process or be motivated to.

There are many common challenges organizations face today that stand in the way of sales and marketing achieving alignment.

Some of these challenges include:

  • Limited access to existing lead or customer data
  • Fragmented or disconnected systems
  • Limitations with current technology
  • Not collecting the right customer data
  • Inefficient processes
  • Lack of communication

There are probably 100 or more challenges we could list. If your organization is facing any of these common challenges, don’t be put off. If you have one of these challenges, a few, or even all of them, just look at these challenges as opportunities to improve.

If your sales and marketing teams are looking in different systems, information may not be updated between them, therefore creating multiple versions of the truth and leaving your teams confused. This could create poor communication among your customers and throughout your marketing efforts. Not to mention, your sales and marketing teams may duplicate efforts and do more work than they must.

Whereas, with CRM, there is one version of the truth and it acts as your central hub for business-wide information and insights.

Your team won’t know which system is correct when there are disconnected systems or sales and marketing are using separate systems day-to-day.

How many times does your marketing team wish that sales would’ve captured certain datapoints with customers during calls? The list goes on and on. Many organizations face many different challenges day-in and day-out.

When it comes to sales and marketing alignment, there seems to be a consensus among sales and marketing that while most organizations don’t have, most organizations want it, but they want to achieve it in the most efficient and seamless way possible.

Who doesn’t?!

Utilizing the power of CRM, your sales and marketing teams can do just this, but there will be growing pains along the way to getting there – let’s remember, nothing worth having ever came easy, but that doesn’t mean it has to be overly difficult.


In one of our newest eBooks, we share insights on how to address common sales and marketing challenges that organizations face today, explain the benefits of and differences between CRM and marketing automation, refining your communication strategy and processes, how to define your target buyer, and much more.

Download your complimentary copy today and learn all about how CRM can be used to align your sales and marketing teams.

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