sales and marketing statistics

Sales and marketing alignment is inherent to your organization’s success, and these sales and marketing alignment statistics for 2020 really help to put that business mantra into perspective.

Precision Marketing Group lists the top nine stats that will make you prioritize with sales and marketing alignment permanently.

If you’re ready to make sales and marketing alignment a priority, these are the facts and statistics you should send along to your sales and marketing teams to help them succeed and thrive together.

Here are the most important sales and marketing alignment statistics your teams should know about in 2020:

  • “50% of sales time is wasted on poor prospects.” SalesHub
  • “95% of buyers buy from someone who gave them content at each stage of the buyer’s journey.” SalesHub
  • “65% of sales reps say they can’t find content to send to their prospects.” Kapost
  • “1 in 4 companies say their sales and marketing teams are eighter ‘misaligned’ or ‘rarely aligned’.” HubSpot
  • “‘Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth.” HubSpot

  • “35-50% of sales go to businesses that respond first.” HubSpot
  • “Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search.” Accenture, Think with Google
  • “Misalignment between sales and marketing costs B2B companies 10% or more of revenue loss annually.” HubSpot
  • “Sales and marketing alignment can help businesses become 67% better at closing deals.” Marketo and Reachforce Research

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around social media marketing, content marketing, online security, blogging, video marketing, sales and marketing alignment, and much more!



  • Woodbury, Allison. “9 Stats That Will Make Sales & Marketing Alignment a Permanent Priority.” B2B Marketing Solutions, Precision Marketing Group, 18 Mar. 2019,

Among these findings, G2 has issued credit to:

  • Accenture, Think with Google
  • HubSpot
  • Kapost
  • Marketo and Reachforce Research
  • SalesPost

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