“35-50% of sales go to businesses that respond first.” HubSpot
“Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search.” Accenture, Think with Google
“Misalignment between sales and marketing costs B2B companies 10% or more of revenue loss annually.” HubSpot
“Sales and marketing alignment can help businesses become 67% better at closing deals.” Marketo and Reachforce Research
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Woodbury, Allison. “9 Stats That Will Make Sales & Marketing Alignment a Permanent Priority.” B2B Marketing Solutions, Precision Marketing Group, 18 Mar. 2019, www.precisionmarketinggroup.com/blog/sales-marketing-alignment-statistics.